When you host a business event or conference, you can decide who will occupy the best seats. Many will reward their best paying customers with the best seats. That may be appropriate if they pay extra, but if not, the dilemma for followers of Jesus comes when we try to apply the wisdom of James. James 2:3 says, “If ...
Recently, I ordered some sleeping equipment. A friend of mine had ordered similar equipment from a large bureaucratic organization. My friend felt that because he went with a large organization his experiences resulted in being impersonal and inflexible. I decided on using a locally owned business instead and I’m glad I did. This local medical equipment store was friendly, efficient, ...
While I was doing freelance consulting, securing new clients was critical. I was excited to find a woman who was new to her role in an area where I had done work. I reached out, offering to help her in her new role. To showcase my experience, I planned to send her work I had done previously. But I ...
Prior to Covid, large businesses had a competitive advantage over many small businesses by outsourcing work to China or India. Smaller businesses, however, were usually limited in their pool of labor to their local communities. During Covid, as remote work became more common, the online labor pool expanded. I have friends who have since outsourced marketing functions to the ...
Last month, Wendy’s floated the idea of using dynamic pricing. Just like Uber and many airlines, Wendy’s considered changing their food prices instantly based on high demand. Imagine going to Wendy’s. When you arrive, you see a cheeseburger is $3 but there’s a long line. When you finally reach the front of the line the board says your sandwich ...
After Bud Light’s misstep of spotlighting a transgender spokesperson, you’d think that most corporations would avoid making the same mistake. But recently, Doritos headed down the same path. Doritos Spain featured a transgender singer who supposedly had made past inflammatory and sexualized comments that were offensive to many Doritos customers. The backlash was swift as many conservative posts called for ...
Surprisingly, there’s one thing Republicans and Democrats agreed on recently; the impact small businesses have on America. When research firm, Gallup, asked about which institutions have the greatest positive impact on American society, small businesses won hands down. 85% of survey respondents named small business as having the most positive impact on society, beating out churches, the military, and large ...
Rick is an entrepreneur in Arizona who struggled in business for years. Then God took Rick through a significant health challenge that drove him to rely on God more than ever before. Upon recovery, Rick decided to apply that same reliance on God for his business as well. When he did, God revealed that the root of sales and profitability ...
In our changing culture, there are growing risks for the brands of our small businesses. When someone sees our brand images, they tie it to whatever messaging is attached. Recently, someone emailed me from an organization I was involved with decades ago. The signature line in her email had her name, title, then under her title it said, “she/her/hers,” then, ...
My friend owns a chain of car dealerships. Due to the chip shortage, getting cars to sell has been a challenge. However, the limited supply has caused car prices to skyrocket. My friend’s peers are selling cars far above sticker price. As his team discussed this opportunity, they decided to take a longer-term view. In fairness to their local ...
Equipping Others to Do Work Differently
