Recently, I spoke with a young man who started an online business a year ago. After one year he had not sold any products at all! We can develop the best quality product, but if it’s not something the customer needs or desires, you have wasted your time. God is the ultimate Creator who designed each of us and He ...
Our ministry was considering developing a new service. This led to a conversation about what differentiates our proposed service from other similar services. The question is, “If others are already fulfilling the customer’s needs, why should someone buy our product? What sets us apart?” God gave us a good example when He set apart the Israelites from other nations. The ...
Recently, Bud Light experimented and embraced the “woke” agenda in their controversial ad with transgender activist Dylan Mulvaney. Their decision didn’t go well for their beer sales. Considering the point of advertising is to increase sales, the fact that Bud Light sales decreased over 20% for weeks afterwards, doesn’t bode well for their experiment. Bud Light should have known their ...
Recently, my wife, Kathy, came home frustrated that her hairdresser had increased his price by over 50%! It reminded me of an inflation factor that I think often gets overlooked – the inflation lag. Large businesses constantly monitor product pricing so they are quick to increase prices. Small business owners, however, do not take increasing prices lightly. Frequently, their ...
In this series, we’re discussing the risks and rewards of Chatbot GPT and related technology. Today, I want to discuss some of its additional risks. To reveal its capabilities, I asked Chatbot GPT to tell me the risks of using their technology. Here is a summary of the risks mentioned. The first risk is lack of accuracy. If the input ...
Due to the pandemic, CPA firms had to learn how to perform an entire audit remotely. Many of their clients now question the value in having auditors on site if it can be done remotely. This puts many CPA firms at risk of their product becoming a commodity. If all the client expects is a finished audit report, they can ...
King Solomon had just given his inauguration speech when he decided to publicly worship God. But the tabernacle and altar weren’t in Jerusalem. Approximately 440 years before Solomon became king, a craftsman named Bezalel had been charged by God to build the altar, the ark, and most elements inside the tabernacle. 2 Chronicles 1:5 says, “But the bronze altar that ...
When you combine my love of new ideas with my desire to please others, it can lead to more complexity than necessary. I was guilty of that with this year’s Summit conference. Because we hosted Thursday and Friday activities there were more pricing variables than usual. Before long we had individual prices, group prices, early bird discounts, and many other ...
The danger of the federal government mandating a set wage is in the variety of scenarios that the minimum wage must address. Amazon’s ability to pay is much different than the small business owner who lost money last year. The minimum wage may partially shift wealth to frontline employees, but it may also devastate the small business that is barely ...
Equipping Others to Do Work Differently
