One of the responsibilities of a CEO is to manage risks. Last month when United Healthcare’s CEO was murdered, this tragedy highlighted a risk that will probably now receive significant attention.
That’s the risk of unhappy customers responding in unexpected ways.
The bigger the company, the more removed CEOs can become from policies and decisions being made at frontline levels. These decisions, especially for some industries like healthcare, can result in great pain or death.
The outcome can be irrational reactions, even as dramatic as murder.
Proverbs 27:12 says, “The prudent sees danger and hides himself, but the simple go on and suffer for it.”
If you’re responsible for recognizing and managing risks in your organization, take time periodically to assess the risks of unhappy customers and adjust accordingly.


