A Harvard Business Review article written by Christine Alemany focused on the changing landscape of customer trust. According to the article, building trust for your brand has become even more difficult due to the differences in information gathering by diverse age groups. Alemany discovered that older adults are more brand conscious and obtain their information from traditional news outlets. Younger ...
As a young boy, I experienced what many called “fire and brimstone preaching.” The preacher frequently shouted about burning in hell unless you came forward for baptism. It was frightening, but also motivating. Eventually, the pendulum began to swing to the other extreme. The love message has become so prevalent in many churches that many people now mistakenly ...
As followers of Jesus, we do have an enemy. The world doesn’t like discussing the devil, but he is real, and amazingly adept at deceiving us. The Apostle Paul knew we need to be prepared for enemy attacks. That is why Paul gave us tools that he labeled the armor of God in Ephesians 6. In the workplace, evil ...
Recently, I was trying to secure a female speaker for our Summit conference. This person told me that she needed to check with her assistant about her schedule. With busy business leaders, it can take weeks before you hear back. In this case, I was amazed when I received a return call 30 minutes later. Although the news was disappointing, ...
In this series, we’re highlighting the enemies of building trust in your business. The final enemy is lack of transparency. Long ago, I went into a men’s clothing store that had no price tags on any of the clothes. While I was shopping, a man asked the owner of the store, “How much are these pants?” The owner quoted him ...
In this series, we’re highlighting the enemies of building trust in your business. The third enemy is omissions. Many businesses had business interruption insurance prior to Covid. Unfortunately, very few companies collected on their policy due to insurance companies refusing to pay for financial losses related to the virus. Many insurance companies lost goodwill with their customers by not communicating ...
In this series, we’re highlighting the enemies of building trust in your business. The second enemy is lies. We were buying a software product for the ministry. It was very important to us that this new software communicate well with another software that we already used daily. Working hard for his commission, the salesperson assured us that they had just ...
In this series, we’re highlighting the enemies of building trust in your business. The first enemy is hyperbole. Merriam-Webster dictionary defines hyperbole as, “language that describes something as better or worse than it really is.” We all want to favorably promote our products or services, but many resort to extreme exaggerations or hyperbole. Customers are savvy enough to know the ...
Some borrowers who seemed to have strong ethics when I loaned them money suddenly became unethical when they felt they had no choice but to lie or cheat. One retail business owner talked about how important his word was to him. But when the owner’s business was failing, I caught him in several lies and discovered him selling our collateral ...
“Hiding me – Why I don’t discuss my faith with my colleagues” is a raw article posted on chemistanddruggist.co.uk. The anonymous writer, labeled The Dispenser, is a pharmacist who has chosen to be private at work with their faith. The Dispenser fears being judged for going to church and believing in God. The article is sad because you can sense ...
Equipping Others to Do Work Differently
