Marketing & Sales

Compelling Ask

2019-02-17T01:18:23-06:00February 22nd, 2019|Tags: , , |

A study conducted by Harvard Business Review suggests that 75% of customers won’t buy unless asked. The study also reports over 50% of sales professionals don’t ask. Therefore, 50% of the time, business is left on a table full of opportunity. In John 5:6, we read of Jesus’ compelling ask, “When Jesus saw him lying there and learned that he ...

God’s Profit and Loss

2019-02-14T00:18:56-06:00February 15th, 2019|Tags: , , |

Businesses live and breathe by the Profit & Loss statement. Profit is king. It drives motivations and decisions of business leaders. Without profit, business life expectancy is short.  Whether a little profit or a lot, the approach taken to understand the P&L makes all the difference. 2 Corinthians 13:11 says, “Finally, brothers, rejoice. Aim for restoration, comfort one another, agree ...

Pitching Your Proposal, Part IV

2019-01-02T15:11:46-06:00January 17th, 2019|Tags: , , |

This week we’re discussing Carmen Gallo’s three recommendations for developing a pitch for your organization as discussed in the Harvard Business Review. Gallo’s third tip is to “Make sure your team is unified.” For a message to stick, every member on your team should know and regularly speak the same message. When the message is consistently communicated by all, others ...

Pitching Your Proposal, Part III

2019-01-02T15:06:33-06:00January 16th, 2019|Tags: , , |

This week we’re discussing Carmen Gallo’s three recommendations for developing a pitch for your organization as discussed in the Harvard Business Review. Gallo’s second tip is, “Identify one idea you want your audience to remember.” Gallo recommends that you focus on a need of your customer and focus your one idea around that need. For instance, when Apple launched their ...

Pitching Your Proposal, Part II

2019-01-02T14:55:39-06:00January 15th, 2019|Tags: , , |

This week we’re discussing Carmen Gallo’s three recommendations for developing a pitch or promoting your organization. The first tip is “Keep it Short.” Gallo illustrates his point by sharing the pitch that was used to launch Google. The founders, Sergey Brin and Larry Page, told an investor: “Google organizes the world’s information and makes it universally accessible.”  These 10 simple ...

Daylight Consuming Time

2018-10-29T15:51:16-05:00November 2nd, 2018|Tags: , , |

Each year, in March, we move our clocks forward an hour to provide for more afternoon sunlight during the summer. This has been labeled Daylight Savings Time. In the fall, we reverse the process consuming an hour of sunlight, yet we still label that day, Daylight Savings Time. Imagine if they changed the name in the fall to Daylight Consuming ...

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