A study conducted by Harvard Business Review suggests that 75% of customers won’t buy unless asked. The study also reports over 50% of sales professionals don’t ask. Therefore, 50% of the time, business is left on a table full of opportunity.
In John 5:6, we read of Jesus’ compelling ask, “When Jesus saw him lying there and learned that he had been in this condition for a long time, he asked him, “Do you want to get well?”
Jesus knew He had the solution to help, but He asked anyway. The paralytic had to choose to respond to Jesus’ help. Selling is providing a solution. Sales are left behind without asking, “Do you want to get well?
Do you make a compelling ask, demonstrating solutions, to customers who need you?
Today’s guest column was written and adapted with permission from author and coach, Stephanie Winslow.