This week we’re discussing Carmen Gallo’s three recommendations for developing a pitch for your organization as discussed in the Harvard Business Review. Gallo’s second tip is, “Identify one idea you want your audience to remember.”
Gallo recommends that you focus on a need of your customer and focus your one idea around that need. For instance, when Apple launched their first iPod, they promoted the concept of “1000 songs in your pocket.”
In Luke 9:24 Jesus taught, “For whoever wants to save their life will lose it, but whoever loses their life for me will save it.”
Jesus knew the Jews needed to be saved from eternal damnation. His paradoxical statement was memorable.
For a successful pitch, identify your customer’s need and clearly communicate how you are meeting that need.