In the 1950s, the Philadelphia police referred to the day after Thanksgiving as Black Friday, due to all the people starting their Christmas shopping. A negative day for police, however, became a great day financially for merchants. Eventually, marketing savvy merchants became concerned about attaching a negative term like Black Friday to their best sales day. These merchants changed the ...
Years ago, I had trouble remembering which direction to turn my clocks when Daylight Savings Time approached. Then someone shared with me the simple phrase, “Spring Forward, Fall Back.” These four simple words helped me to easily remember to set my clock forward in the spring and back in the fall. Great marketers have learned that making things simple for ...
In this series, we’re highlighting the enemies of building trust in your business. The first enemy is hyperbole. Merriam-Webster dictionary defines hyperbole as, “language that describes something as better or worse than it really is.” We all want to favorably promote our products or services, but many resort to extreme exaggerations or hyperbole. Customers are savvy enough to know the ...
On inauguration day, President Biden proclaimed he was going to administer 100 million vaccine doses in 100 days. The day of that pronouncement, the former administration administered 1.5 million vaccines and the previous week’s average was 966,000 doses a day. Many might call this “sandbagging.” Sandbagging is when you lower expectations so that you can exceed your goal later. In ...
Equipping Others to Do Work Differently
