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Years ago, I had trouble remembering which direction to turn my clocks when Daylight Savings Time approached. Then someone shared with me the simple phrase, “Spring Forward, Fall Back.”
These four simple words helped me to easily remember to set my clock forward in the spring and back in the fall. Great marketers have learned that making things simple for customers usually brings great results.
Using simple phrases, three steps, or other simplifying tools, can make it easier for your customers to say “yes.” Complexity, on the other hand, confuses the mind and drives more people to say “no.”
Psalm 119:130 says, “The unfolding of your words gives light; it gives understanding to the simple.”
If you want to sell more product, make the sales pitch simple and memorable.
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