Customer Relations

The Enemies of Trust: Part IV

2022-02-19T11:51:58-06:00November 18th, 2021|Tags: , , , |

In this series, we’re highlighting the enemies of building trust in your business. The third enemy is omissions. Many businesses had business interruption insurance prior to Covid. Unfortunately, very few companies collected on their policy due to insurance companies refusing to pay for financial losses related to the virus. Many insurance companies lost goodwill with their customers by not communicating ...

The Enemies of Trust: Part III

2022-02-19T11:49:32-06:00November 17th, 2021|Tags: , , , |

In this series, we’re highlighting the enemies of building trust in your business. The second enemy is lies. We were buying a software product for the ministry. It was very important to us that this new software communicate well with another software that we already used daily. Working hard for his commission, the salesperson assured us that they had just ...

The Enemies of Trust: Part II

2022-02-19T11:45:09-06:00November 16th, 2021|Tags: , , , , |

In this series, we’re highlighting the enemies of building trust in your business. The first enemy is hyperbole. Merriam-Webster dictionary defines hyperbole as, “language that describes something as better or worse than it really is.” We all want to favorably promote our products or services, but many resort to extreme exaggerations or hyperbole. Customers are savvy enough to know the ...

The Enemies of Trust: Part I

2022-02-19T11:41:32-06:00November 15th, 2021|Tags: , , , , |

Trust is the currency of commerce. If you have the choice of doing business with someone you trust versus someone you don’t trust, you’re likely to do business with the person you trust. Trust has been lost in the media, our politicians, and even with our scientific community. As business leaders, we need to be careful to build trust rather ...

The Personalized Touch

2021-10-06T13:59:26-05:00September 29th, 2021|Tags: , , , |

Rachel, our operations manager, recently surveyed our team members about their preferred communication methods. As I later told Rachel, when I left banking we only had three communication choices: face-to-face, telephone or by mail. Today, the choices are vast and hard to manage, but the most effective communication approach to move a customer to action is face-to-face. In John 6:3 ...

Five Traits of Successful Entrepreneurs: Compassionate Empathy

2021-10-18T15:02:29-05:00September 7th, 2021|Tags: , , , |

In this series, we are looking at five traits common to successful entrepreneurs and how unconventional business leaders should approach each. Today’s trait is Compassionate Empathy. The definition of empathy is "the ability to identify with or understand another's situation or feelings." Compassion is "deep awareness of the suffering of another accompanied by the wish to relieve it." Empathy involves ...

Setting Expectations

2022-04-06T19:28:53-05:00July 27th, 2021|Tags: , , |

If you’ve been at a restaurant lately, you’ve likely experienced longer wait times, slower service and a skeleton staff. Staffing has become a serious issue for many retail businesses. To navigate these changes, business leaders need to understand the importance of setting expectations as soon as possible. By informing customers that you have a staffing challenge, you will find most ...

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