P.K. Bernard said, “A man without a vision is a man without a future. A man without a future will always return to his past.” Creating a vision statement, working “on” the business, can seem like a waste of time, energy and human capital resources when compared to working “in” the business. Proverbs 29:18 says, “Where there is no vision, the ...
This week we’re discussing Carmen Gallo’s three recommendations for developing a pitch for your organization as discussed in the Harvard Business Review. Gallo’s third tip is to “Make sure your team is unified.” For a message to stick, every member on your team should know and regularly speak the same message. When the message is consistently communicated by all, others ...
This week we’re discussing Carmen Gallo’s three recommendations for developing a pitch for your organization as discussed in the Harvard Business Review. Gallo’s second tip is, “Identify one idea you want your audience to remember.” Gallo recommends that you focus on a need of your customer and focus your one idea around that need. For instance, when Apple launched their ...
This week we’re discussing Carmen Gallo’s three recommendations for developing a pitch or promoting your organization. The first tip is “Keep it Short.” Gallo illustrates his point by sharing the pitch that was used to launch Google. The founders, Sergey Brin and Larry Page, told an investor: “Google organizes the world’s information and makes it universally accessible.” These 10 simple ...
According to molecular biologist, John Medina, the human brain craves meaning more than details. This means, according to Harvard Business Review, that the details will be lost in promoting your organization unless they first hear why your concept is important. For business leaders, your “why” is your pitch or tagline. Carmen Gallo, a Harvard University instructor, has three recommendations for ...
While coaching a young entrepreneur I was reminded of several common mistakes made by new business owners. The fourth common mistake I’ve experienced is “inconsistent messaging.” Your core purpose for your business can be presented in many ways to the public. But the best traction comes when you have a core message and it’s used consistently by everyone in your ...
While coaching a young entrepreneur I was reminded of several common mistakes made by new business owners. The third most common mistake I’ve encountered is “the lack of a clear purpose.” When one starts out in business, the pursuit of cash is so pressing that many entrepreneurs do whatever job that pays the bills. This practice expands the original business ...
In 1945, Raymond Weeks returned to Birmingham as a World War II veteran. He dreamed of having a day when the country honored the living and dead veterans. Mr. Weeks picked November 11th as his preferred date and developed a plan to present his petition to the highest level of military officer he could reach; the Army Chief of Staff. ...
My friend, Roger, and I were trying to help a couple with their finances when Roger shared that “Husbands often operate like a periscope. They’re looking out on the horizon for what’s next to determine which direction to head.” “Wives, on the other hand,” Roger continued, “are like microscopes. They’re concerned with the immediate and real needs of the family ...
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