While coaching a young entrepreneur I was reminded of several common mistakes made by new business owners. The third most common mistake I’ve encountered is “the lack of a clear purpose.”
When one starts out in business, the pursuit of cash is so pressing that many entrepreneurs do whatever job that pays the bills. This practice expands the original business idea so broadly that few customers understand the company purpose.
Generating revenue is important, but it’s also important to discover early on why your business exists. What did God intend when He called you into business?
Proverbs 20:5 teaches, “The purposes of a person’s heart are deep waters, but one who has insight draws them out.”
Discover your purpose, write it down, and make sure your customers understand it.