While coaching a young entrepreneur I was reminded of several common mistakes made by new business owners. The fourth common mistake I’ve experienced is “inconsistent messaging.”
Your core purpose for your business can be presented in many ways to the public. But the best traction comes when you have a core message and it’s used consistently by everyone in your organization.
If you’re confused by which message to use, imagine how your customers or prospects might feel.
As God destroyed the Tower of Babel, He said in Genesis 11:6, “If as one people speaking the same language they have begun to do this, then nothing they plan to do will be impossible for them.”
These people spoke for evil. Imagine if your team used the same message consistently for good.