John Wanamaker’s Innovation: Part II
In the 1870s, John Wanamaker built a world-famous department store designed to embrace his Christian values. Although there are dozens of creative ideas that Wanamaker initiated, one radical idea at that time was truth in advertising. Retail, prior to the 1870s, was primarily built on location and word of mouth. Wanamaker, however, was a marketing genius, willing to take ...


