According to molecular biologist, John Medina, the human brain craves meaning more than details. This means, according to Harvard Business Review, that the details will be lost in promoting your organization unless they first hear why your concept is important. For business leaders, your “why” is your pitch or tagline. Carmen Gallo, a Harvard University instructor, has three recommendations for ...
While coaching a young entrepreneur I was reminded of several common mistakes made by new business owners. The fourth common mistake I’ve experienced is “inconsistent messaging.” Your core purpose for your business can be presented in many ways to the public. But the best traction comes when you have a core message and it’s used consistently by everyone in your ...
While coaching a young entrepreneur I was reminded of several common mistakes made by new business owners. The third most common mistake I’ve encountered is “the lack of a clear purpose.” When one starts out in business, the pursuit of cash is so pressing that many entrepreneurs do whatever job that pays the bills. This practice expands the original business ...
Equipping Others to Do Work Differently
