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After my son was diagnosed with autism, a group of parents and I decided to start a school for children with special needs. Some professionals told us we could serve learning disabilities or autism, but we couldn’t serve both.
As parents we fought that conclusion. It took several months, but eventually we concluded the professionals were right.
We developed a school for learning disabilities, and several of our children were never able to attend. That school has since helped over 1,000 children.
Matthew 6:24 teaches, “No one can serve two masters; for either he will hate the one and love the other, or he will be devoted to one and despise the other.”
When starting a business, determine who you will serve. Your business needs to have a focused audience.
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