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Integrity Moments is a 60 second workday devotional that provides business leaders with helpful insight into what the Bible says about our work and how we can fully integrate our faith into our vocational calling.

In our changing world, many cash-starved businesses are considering new business opportunities. There is a distinct difference between a pivot in your business and a shift in your mission.

In the pursuit of cash, many will be tempted by a new product line or even a different business model. Although survival is critical, it’s just as important to be aware of your God-given purpose and to stay on point.

Chasing multiple new ideas for the sake of cash can lead to ruin. Pursuing a new venture can starve your true purpose of necessary time and money.

Proverbs 16:4 teaches, “The Lord has made everything for its own purpose, even the wicked for the day of evil.”

When considering a new product line or pivot, test them carefully against your mission.

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