In this series we’re discussing seven keys to successful startup businesses. The second key to success is deciding how you will set yourself apart from any competition. 

Years ago, I helped launch a coffeehouse. We could have competed by having better or cheaper coffee, but we set ourselves apart by focusing on building community and being a convenient location for people in that community to gather.  

In Leviticus 20:26, God said to Israel, “You are to be holy to me because I, the Lord, am holy, and I have set you apart from the nations to be my own.” 

God desired His chosen people to be set apart from the rest of the world. You need to determine how you will creatively set your business apart from the competition.