This week we’re discussing how to reinvent your business by using the word Renew as an acronym. The first E stands for Examine Data. In the 1980s, Western Union’s telegram business was becoming obsolete due to emails and cellphones. In 1987, they began a process of examining data and trends in each of their business lines, leading them to embrace ...
At a recent “Faith at Work Summit,” Doug Napier, with the Alliance Defending Freedom organization, spoke about religious liberties and the challenges many businesses face in today’s times. The very phrase, “Separation of church and state” has been so drummed into many people’s minds that it has distracted many from living out their faith in the workplace. Doug proclaimed, “Are ...
A common question I hear when speaking about faith at work comes from those who are not CEOs. Many see how a CEO can affect spiritual change within an organization, but those who are not CEOs doubt their own ability to impact change. This kind of thinking undermines the opportunities of all people to make a difference. Philippians 2 teaches, ...
According to Adobe, $3.07 billion of goods were sold online on Cyber Monday in 2015, breaking all previous records. According to Adobe Insights, 56 percent of people related joy or admiration to Cyber Monday, versus 40 percent for Black Friday. But how joyful are employers on Cyber Monday? Comscore, Inc.’s research reveals that 52.2% of all Cyber Monday purchases were ...
Warning sounds began to ring in my head as Billy shared about how he grew his sales to $5 million a year in only four years without any debt. Later, I discovered Billy grew his sales rapidly by pricing his products below his costs! Actually, Billy’s records were so poor he didn’t know his costs until my analysis was complete. ...
The first time I ever rode a bike with handlebar brakes, I followed my friend down his steep driveway. I tried to brake by pedaling in reverse. When that didn’t work, I panicked and grabbed both handlebar brakes firmly. The bike stopped, but I didn’t! My body hurtled over the handlebars and into some rose bushes. Overuse of the brakes ...
In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The third question is, “What do your prospective customers want?” During my banking career I watched as we constantly launched products to meet our needs with little concern about the customer’s desires. Then a new product was announced ...
In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The first question is, “Who are you trying to reach?” While coaching a young entrepreneur recently, I asked about his target market. This young man claimed he wanted to sell his service to anyone with money! The broadest ...
In my book, “Unconventional Business,” I highlight four marketing challenges that many of us face in the marketplace in trying to do marketing with truth and love. The final marketing challenge is “Sponsoring Sin.” A friend of ours owns a consumer product company which frequently advertises on television and radio. Early on they discovered the importance of monitoring what their ...
In my book, “Unconventional Business,” I highlight four marketing challenges that many of us face in the marketplace in trying to do marketing with truth and love. The second challenge is “Poor Quality.” Following a trend in the 1980s of providing a cheaper alternative to the typical car rental business, I began buying used cars and renting them to local ...
Equipping Others to Do Work Differently
