In this series we’re discussing seven keys to successful startup businesses. The second key to success is deciding how you will set yourself apart from any competition. Years ago, I helped launch a coffeehouse. We could have competed by having better or cheaper coffee, but we set ourselves apart by focusing on building community and being a convenient location for ...
What Sets You Apart?
Our ministry was considering developing a new service. This led to a conversation about what differentiates our proposed service from other similar services. The question is, “If others are already fulfilling the customer’s needs, why should someone buy our product? What sets us apart?” God gave us a good example when He set apart the Israelites from other nations. The ...
