It’s the lives impacted by these messages that inspires me to write “Integrity Moments.” Rick from Chicago recently wrote, “I find your daily messages meaningful and inspiring. Each day, I share your message with my boys who live in different cities far away from me. … Your daily messages are the nucleus of a daily email ministry from a dad ...
God has gifted my wife, Kathy, with an amazing gift of leadership. I’ve seen her use it to orchestrate an amazing high school reunion, launch a 50+ ministry at our church, and now, she is starting a workplace ministry for women within Integrity Resource Center. Kathy typically gets so excited about her new project that she easily assembles a ...
In 2015, REI stores, known for selling outdoor and fitness apparel, made a bold move. They declared that Black Friday had gotten out-of-hand and they were going to close their stores to encourage people to spend time outdoors instead. Since their mission is about encouraging outdoor activities, their move, in alignment with their values, sent a strong message about their ...
The Sixth Key to Financial Success – Leverage At 25 years of age I started a car rental agency! In order to fund this new business I borrowed money personally, and also, from a bank. My new business was highly leveraged with an excessive amount of debt. Before long I discovered that every time the bank demanded something from me, ...
Building trust is critical in our relationships, and, in the world of commerce. Jesus modeled five building blocks of trust in the calling of his first disciples. These elements can be remembered by the acronym TRUST. The first T is for Testimonials. Jesus’ first encounter with Peter and Andrew was at the Jordan River. John the Baptist baptized Jesus, then, ...
You have to admire Christopher Columbus’ adventurous spirit. He persistently pursued his dream of sailing to what he believed was the West Indies. Although he set sail with faulty assumptions of the circumference of the earth, it still took a great deal of courage to set out on a journey no one had yet traveled. According to Brainyquote.com, Columbus wrote, ...
In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The final question is, “How do your customers buy your product or service?” For decades, Walmart dominated the retail market as a department store chain. Now Walmart is playing catch-up to Amazon as more and more customers are ...
In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The sixth question is, “Why should your customers buy your product or service?” Author, Simon Sinek, expanded our thinking with a Ted talk around the concept of “Starting with Why.” According to Simon, great marketing companies promote a ...
In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The fifth question is, “Where are the best places to reach your customer?” Recently, Kathy and I toured a large new grocery store with a friend who sells consumer products. She taught us that she not only considers ...
In my book, “Unconventional Business,” I offered up seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The second question is, “What are you selling?” My wife, Kathy, can be impatient with telemarketers. On a number of occasions, I’ve heard a telemarketer start with small talk when Kathy will stop them and ask, “What ...
Equipping Others to Do Work Differently
