Prior to Philadelphia’s famous Wanamaker’s department store, prices were usually established by haggling with the shopkeeper. John Wanamaker, a department store legend in the early 1900s, had a philosophical problem with haggling so he invented a fixed price amount for price tags and the money-back guarantee. His problem with the practice of haggling flowed out of his spiritual roots. He ...
In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The final question is, “How do your customers buy your product or service?” For decades, Walmart dominated the retail market as a department store chain. Now Walmart is playing catch-up to Amazon as more and more customers are ...
In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The sixth question is, “Why should your customers buy your product or service?” Author, Simon Sinek, expanded our thinking with a Ted talk around the concept of “Starting with Why.” According to Simon, great marketing companies promote a ...
In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The fifth question is, “Where are the best places to reach your customer?” Recently, Kathy and I toured a large new grocery store with a friend who sells consumer products. She taught us that she not only considers ...
In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The fourth question is, “When are your customers most likely to buy?” A company I’ve worked with knows that Mother’s Day is their biggest season. If they haven’t staffed up and developed new products far enough in advance, ...
In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The third question is, “What do your prospective customers want?” During my banking career I watched as we constantly launched products to meet our needs with little concern about the customer’s desires. Then a new product was announced ...
In my book, “Unconventional Business,” I offered up seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The second question is, “What are you selling?” My wife, Kathy, can be impatient with telemarketers. On a number of occasions, I’ve heard a telemarketer start with small talk when Kathy will stop them and ask, “What ...
In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The first question is, “Who are you trying to reach?” While coaching a young entrepreneur recently, I asked about his target market. This young man claimed he wanted to sell his service to anyone with money! The broadest ...
It was 10:15 am before Brad realized the phone line to the building had been compromised, preventing incoming calls. After assessing the situation, a technician simply unplugged the phone jack, waited 10 seconds, and re-connected it, correcting the problem. After the technician finished, Brad asked, “How much is the charge for this service call?” “$100 the technician replied.” Outraged Brad ...
During Matt’s first attempt at paddle boarding, he struggled to keep his balance, fearful of falling. Then it happened; he fell head first off the board and into the lake! As Matt climbed back onto the board, he realized the anticipation of the fall was more agonizing than the fall itself. Just like in Matt’s paddle boarding experience, in our ...
Equipping Others to Do Work Differently
