In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The fourth question is, “When are your customers most likely to buy?”
A company I’ve worked with knows that Mother’s Day is their biggest season. If they haven’t staffed up and developed new products far enough in advance, they will miss their biggest sales opportunity.
In business, we need to understand our customers buying habits, including when they typically buy seasonally, and what triggers them to buy in the moment.
Ecclesiastes 3:1 teaches, “There is a time for everything, and a season for every activity under the heavens.”
To have an effective marketing plan you need to know when your customers would prefer to buy, and prepare accordingly.
