In this series, we’re discussing seven keys to successful startups. The third key is to under promise and over deliver.
Trust is the backbone of commerce. Many new entrepreneurs undermine trust by not being reliable.
For the first meeting with a new client, try showing up early. Then, at that meeting, make a commitment to provide your next step or service by a certain date. Then complete that commitment early.
That one act of building trust will result in building your customer base.
Numbers 30:2 says, “When a man makes a vow to the Lord or takes an oath to obligate himself by a pledge, he must not break his word but must do everything he said.”
Only make vows you know you can keep, then complete them even faster.
