Rick is an entrepreneur in Arizona who struggled in business for years. Then God took Rick through a significant health challenge that drove him to rely on God more than ever before.
Upon recovery, Rick decided to apply that same reliance on God for his business as well. When he did, God revealed that the root of sales and profitability was people.
Rick’s new mantra became, “Focus on the root, not the fruit.” He began training his salespeople to love people first and to focus on customers rather than sales.
James 2:8 teaches, “If, however, you are fulfilling the royal law according to the Scripture, “You shall love your neighbor as yourself,” you are doing well.”
Today, Rick’s business is flourishing, and many people have experienced the love of Jesus.
