Last month, Wendy’s floated the idea of using dynamic pricing. Just like Uber and many airlines, Wendy’s considered changing their food prices instantly based on high demand.
Imagine going to Wendy’s. When you arrive, you see a cheeseburger is $3 but there’s a long line. When you finally reach the front of the line the board says your sandwich is now $5.
Expecting customers to have to wait and pay more is not very customer friendly.
Wendy’s had immediate backlash and quickly backpedaled. Although I don’t believe Wendy’s idea was immoral, God does care about fair pricing.
In Biblical times, scales were used to price produce. Proverbs 20:10 says, “Differing weights and differing measures— the Lord detests them both.”
When setting prices, be careful to treat your customers fairly.
