Wisdom

The Power of Marketing

2018-03-14T08:42:53-05:00October 30th, 2015|Tags: |

According to History.com, Americans spend over $6 billion a year on Halloween, and $2 billion of that goes to the candy manufacturers. This is a great reminder of the power of marketing and advertising! According to businessinsider.com, Trick-or-Treating was popularized in the early 20th century, but fizzled out when sugar was rationed during World War II, making candy scarce. After ...

Founder’s Fear

2015-12-18T12:09:45-06:00October 20th, 2015|Tags: |

At 25 years of age I launched a car rental business. Interest rates then skyrocketed to 21% and unemployment to 13%. After that experience I vowed to never start another business! So, in 1995 when God led me to launch a consulting practice, my fears were overwhelming. My fears were not uncommon. According to a Wall Street Journal interview, Philipp ...

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