John Wanamaker’s Innovation: Part III
In the 1870s, John Wanamaker built a famous department store designed to embrace his Christian values. Wanamaker constantly innovated new marketing ideas, but one expensive idea was the Wanamaker Organ. Designed for the St Louis World’s Fair, Wanamaker installed an organ into his department store. This organ had over 10,000 pipes and cost $105,000, which was equal to millions today. ...
