Marketing and Sales

The Great Disrupter

2019-05-28T14:04:28-05:00March 15th, 2019|Tags: , , |

Clayton Christensen, in his book, The Innovator’s Dilemma, discusses disruptive innovation. He provides examples of companies who innovate not just to meet a need, but to anticipate consumer desires. Disruptive companies like Netflix not only innovate, they create new markets by presenting a solution to an anticipated consumer need. Anticipating a need is one thing, creating a sellable solution that ...

Owning Your Mistakes

2019-02-25T21:01:29-06:00February 26th, 2019|Tags: , , |

Kathy and I were having dinner with some friends when it seemed that nothing went right with Kathy’s meal. Multiple mistakes were made by the chef. The manager did her research and then listened to Kathy’s story. She then said candidly, “We blew it tonight and we are so sorry. Your meal is on us and a special dessert is ...

A Selfless Plumber

2019-02-11T21:51:29-06:00February 12th, 2019|Tags: , , |

My daughter, Megan, and her husband, Brian, were remodeling a bathroom and discovered a potential problem. Their previous plumber had tried to sell them on items they didn’t need, so I encouraged Megan to call AB May. Megan later shared that the AB May serviceman cared enough to look out for their interest. Rather than sell them on tearing out ...

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