Market research and focus groups can be helpful, but people will often say one thing and do another. A friend’s church was trying to determine when to reopen their church during the pandemic. They took a survey and learned that 30% would be open to returning in the month of July. This church decided to open in July, counting on ...
In the mid-1980's, the retail industry was changing. Walmart was growing rapidly, while Kmart was beginning to decline. Jim, a friend of mine, was an executive at Kmart at the time. Jim remembers Kmart executives holding a weekend retreat specifically to discuss Walmart’s success. Yet, any comments addressing the possibility that Walmart could overtake Kmart were quickly squelched. When Jim ...
Equipping Others to Do Work Differently
