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Integrity Moments is a 60 second workday devotional that provides business leaders with helpful insight into what the Bible says about our work and how we can fully integrate our faith into our vocational calling.

Market research and focus groups can be helpful, but people will often say one thing and do another.

A friend’s church was trying to determine when to reopen their church during the pandemic. They took a survey and learned that 30% would be open to returning in the month of July.

This church decided to open in July, counting on a smaller audience with the hope of building momentum from there. Unfortunately, only 10% of the congregation attended.

People can make verbal commitments that they may not keep.

Proverbs 18:24 teaches, “One who has unreliable friends soon comes to ruin, but there is a friend who sticks closer than a brother.”

Market research is helpful, but you also need to rely on prayer and the leading of the Holy Spirit.

 

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