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Our home is located between two grocery stores. One is a high-quality grocery store with a nice selection of meats and fresh produce. The other store has somewhat lower prices but low quality and selection.
Recently Aldi’s and Whole Foods moved-in near the lower priced grocery store. Last week that store announced it’s closing. While the high-quality grocery store is still surviving.
Competition tends to put our marketing strategy to the test. The low-quality grocery store couldn’t compete with Aldi’s lower prices and quality.
Galatians 6:4 says, “Each one should test their own actions. Then they can take pride in themselves alone, without comparing themselves to someone else.”
We need to test our marketing strategy against the options our customers have available. For instance, low-cost providers must be extremely efficient.
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