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Integrity Moments is a 60 second workday devotional that provides business leaders with helpful insight into what the Bible says about our work and how we can fully integrate our faith into our vocational calling.

Over the years, I’ve seen many unique strategies implemented by savvy business leaders to leverage their generosity. The first strategy is donating appreciated assets like publicly traded stock to charity.

Mike had been giving cash gifts to our ministry when he discovered a better way. He owned some stocks that had appreciated greatly that he considered selling.

Instead, Mike donated the stock to our ministry, receiving a charitable deduction for his taxes, while also eliminating significant capital gains tax. This benefitted UBN, and enhanced Mike’s net cash proceeds.

In Matthew 10:16, Jesus said, “I am sending you out like sheep among wolves. Therefore be as shrewd as snakes and as innocent as doves.”

If you have some appreciated stock, this is a great time of year to donate instead of selling.

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