One generous partner to this ministry mentioned that he supported many efforts, but that he had other passions higher on his priority list than ours. Although I heard him, I pushed him to increase his giving.
This generous businessman was offended and chose to pause further support. Upon reflection, I realized I hadn’t reallylistened and honored his words.
I offered a sincere apology, but the damage had been done. What did I learn? That our personal agendas and goals can sometimes make us tone deaf.
Proverbs 1:5 teaches, “Let the wise listen and add to their learning, and let the discerning get guidance.”
Whether you are in sales, fundraising or customer service, set aside your agenda and really listen to your customer. It may save you from great pain.
