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When my flight home began loading, I thought, “We’re only 8 minutes late. That’s pretty good for a Friday afternoon.” Unfortunately, that wasn’t the whole story.
For the next two hours we sat on the tarmac in a very hot plane. For the first hour there was almost no communication about why we were waiting.
In the second hour, we received multiple promises that were never fulfilled. The airline’s poor and untrustworthy communication resulted in some very angry passengers.
Our trust in the airline disintegrated with each promise that went unkept.
Proverbs 8:6 says, “Listen, for I have trustworthy things to say; I open my lips to speak what is right.”
For your customers to trust you in the future, they deserve to receive the truth and frequent updates.
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