After Bud Light’s misstep of spotlighting a transgender spokesperson, you’d think that most corporations would avoid making the same mistake. But recently, Doritos headed down the same path.
Doritos Spain featured a transgender singer who supposedly had made past inflammatory and sexualized comments that were offensive to many Doritos customers. The backlash was swift as many conservative posts called for a boycott.
To Dorito’s credit, their response was prompt. They pulled the ads and severed the relationship within 48 hours.
Consumer brands sell to all segments of the population, but the key is for businesses to know their customer base well.
Proverbs 27:23 teaches, “Know well the condition of your flocks, and give attention to your herds.”
Know your customers and don’t push an agenda that many of those customers despise.
