In a Harvard Business Review video, leadership consultant, Ron Carucci, claims that 50-60% of executives fail in their first executive role. He studied successful executives to find what they did differently.

Carucci discovered four key factors. The third factor in our series is “Choice.”

Every day brings many choices. For example, you must decide where to best invest your time.

There are many who believe their project is the best use of your time. But true success comes from saying “no” to the distractions and “yes” only to mission critical opportunities.

Matthew 7:14 says, “But small is the gate and narrow the road that leads to life, and only a few find it.”

Successful executives learn to say “No” frequently, so they have time for the more important choices.