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The Gallup organization polled Americans to determine in which institutions they had the most confidence. After the military, small business was second in the Gallup ratings, with 68% of the population trusting them more than other institutions.
Big business was 12thon the list with only 23% trust. Although there are multiple reasons for the huge gap in trust, it seems small businesses have an opportunity to leverage this trust for their benefit.
Proverbs 21:22 teaches, “One who is wise can go up against the city of the mighty and pull down the stronghold in which they trust.”
Small businesses have many disadvantages when competing with big businesses, but with some wisdom and creativity, small business leaders may be able to parlay the public’s trust to their benefit.
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