Clayton Christensen, in his book, The Innovator’s Dilemma, discusses disruptive innovation. He provides examples of companies who innovate not just to meet a need, but to anticipate consumer desires.
Disruptive companies like Netflix not only innovate, they create new markets by presenting a solution to an anticipated consumer need. Anticipating a need is one thing, creating a sellable solution that consumers buy into is another thing.
Matthew 6:8 says, “Don’t be like them, for your father knows exactly what you need even before you ask him!”
Jesus is the Great Disrupter as He anticipates our needs and wants. Jesus takes it a step further and doesn’t just anticipate our needs, He already has the perfect solution laid out before us. We, then, are disrupters because Christ is alive in us.
Today’s Integrity Moment is adapted with permission from the writings of author and coach, Stephanie Winslow.
