In this series, we’re highlighting the enemies of building trust in your business. The third enemy is omissions.
Many businesses had business interruption insurance prior to Covid. Unfortunately, very few companies collected on their policy due to insurance companies refusing to pay for financial losses related to the virus.
Many insurance companies lost goodwill with their customers by not communicating well what would and would not be covered by “business interruption” insurance.
In Mark 4:22, Jesus said, “For whatever is hidden is meant to be disclosed, and whatever is concealed is meant to be brought out into the open.”
In business we may be tempted to hide information to obtain a customer. I implore you not to allow important omissions to derail your customer’s trust in you or your business.
