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In our age of instant social media reactions, large bureaucratic organizations are struggling to respond quickly enough. Look at Boeing’s troubles with their 737 MAX planes.
Boeing had been a respected organization, but their response to two major crashes and hundreds of deaths was not swift enough for the intense social media backlash they received. Boeing’s brand has been dramatically damaged.
Communication for big and small businesses now requires a swift response. But don’t allow a rapid response to lead to making rash promises you will regret later.
Proverbs 20:25 says, “It is a trap to dedicate something rashly and only later to consider one’s vows.”
When your business needs to respond to a crisis, do it honestly, promptly and appropriately, but leave room for the truth to surface.
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