Listen to the latest 60 second episode of Integrity Moments with Rick Boxx
According to an annual Gallup poll, 68% of people surveyed trust small businesses in contrast to only 14% trusting large businesses. In 2010, American Express decided to leverage that respect by encouraging shoppers to buy from local businesses on Small Business Saturday.
Although Black Friday gets more press, $19.8 billion was spent with small businesses on Small Business Saturday in 2021 compared to $8.9 billion in online sales on Black Friday. If you care about the small businesses in your community, consider shifting some of your shopping this year to your local small businesses on Saturday.
Proverbs 12:22 says, “The Lord detests lying lips, but He delights in people who are trustworthy.”
68% of people believe small businesses have proven trustworthy. Let’s show small businesses your support this Saturday.
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