In this series, we’ve been discussing advantages for small businesses. Our fifth and final advantage is local products and services.
For example, in Kansas City, many companies have tried to identify their brand with the Kansas City Chiefs football team. People are often fond of their hometown.
If potential customers feel you are part of their community, rather than outsiders trying to expand their business, you will have opportunities to secure loyal customers.
King Rehoboam made a foolish decision, resulting in all of Israel leaving him, with one exception. In 1 Kings 12:20, we read, “Only the tribe of Judah remained loyal to the house of David.”
Even in the worst of circumstances, Rehoboam’s hometown remained loyal. Don’t overlook the advantage your small business has of highlighting local products and services.
