In this series, we’ve been discussing the advantages of small businesses. The fourth advantage is personalized service.
Commercial lending to small businesses used to be a personalized service. Then, large national banks began looking for ways to make small business loans more profitable.
This led to decisions and loans being made by people who never met the customer.
Jesus emphasized caring for individual needs in a parable in Matthew 25:40. He said, “Truly I tell you, whatever you did for one of the least of these brothers and sisters of mine, you did for me.”
As businesses grow larger, they typically build systems and processes to standardize products. This leaves an advantage to smaller businesses to personalize their services for the actual needs of their customers versus a centralized impersonal approach.
