My brother was once asked by his boss to obtain bids for a large database project. He received bids for $9 million, $7 million, and $950,000. The first two bids were from large companies, the final was from a small business.
The small business owner told my brother, “My competitors could do it for this price, but they have huge overhead and know you can afford millions.”
My brother chose the lowest bidder. They finished the job on time and under budget.
Proverbs 28:11 teaches, “The rich are wise in their own eyes; one who is poor and discerning sees how deluded they are.”
A surprising advantage of small businesses can be limited resources. Limited resources can force you to find cost effective solutions that allow you to charge lower prices.
