In “Rare Leadership in the Workplace,” authors Marcus Warner and Jim Wilder unpack RARE as an acronym for how to become a mature leader. The E stands for Endure Hardship Well.
James Parker was named CEO of Southwest Airlines just months before 9/11. Most airlines immediately began laying off people and slashing expenses.
Parker didn’t lay off any employees, nor did he cut their pay. Instead, he gave calm and steady leadership to his team. He proved that Southwest valued their team above the bottom line.
Hebrews 10:36 says, “You need to persevere so that when you have done the will of God, you will receive what he has promised.”
Great leaders are not recognized for times of flourishing, instead, they become known as great because they endured hard times.