Listen to the latest 60 second episode of Integrity Moments with Rick Boxx
In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The third question is, “What do your prospective customers want?”
During my banking career I watched as we constantly launched products to meet our needs with little concern about the customer’s desires. Then a new product was announced that the customers were wild about.
When I asked our retail department leader what made the difference, he said, “For the first time ever, we listened to customers and let them shape the product.”
Proverbs 1:5 teaches, “Let the wise listen and add to their learning, and let the discerning get guidance.”
If you’re having trouble selling your product or service, consider gathering and asking your customers what they want.
How Unconventional Is Your Business?
Take the Unconventional Business LEADING Assessment, a FREE 10-minute leadership assessment designed to help business leaders determine how they are integrating faith into their vocational calling.
