Listen to the latest 60 second episode of Integrity Moments with Rick Boxx
In the 1870s, John Wanamaker built a world-famous department store designed to embrace his Christian values. Although there are dozens of creative ideas that Wanamaker initiated, one radical idea at that time was truth in advertising.
Retail, prior to the 1870s, was primarily built on location and word of mouth. Wanamaker, however, was a marketing genius, willing to take bold steps.
In 1874, Mr. Wanamaker ran the first ever newspaper advertisement for a department store. When people discovered that he honored everything in the ad, his store became known for its truth in advertising and his business boomed.
Proverbs 12:19 teaches, “Truthful lips endure forever, but a lying tongue lasts only a moment.”
Innovative ideas can help grow a business, but they also require truthfulness in the promises you make.
How Unconventional Is Your Business?
Take the Unconventional Business LEADING Assessment, a FREE 10-minute leadership assessment designed to help business leaders determine how they are integrating faith into their vocational calling.
