Prior to 1871, America’s retail stores relied on individual price negotiations with each customer. In October of 1871, Philadelphian merchant and Quaker, John Wanamaker, instituted the one price system.
Wanamaker started his department store with a desire to build his store on Christian principles. He created many innovative ideas in alignment with his faith that led to him growing the largest department store in the world.
One principle Wanamaker believed was that everyone was equal before God, therefore everyone should be equal before price.
Genesis 1:27 reminds us, “So God created mankind in his own image, in the image of God he created them; male and female he created them.” (NIV)
Each of us are created in the image of God and deserve to be treated with equal respect.


