A common business strategy is to focus the team toward tackling the “low hanging fruit,” pursuing quick wins instead of the larger, more difficult challenges. An article by The Balanced Career warns, “True rewards often come from climbing higher and stretching for the real treasure in the higher branches.”

The high hanging fruit represents the more difficult challenges. These challenges will require risk and stretching of the leadership. They will be painful at times to walk through. But, confronting the high hanging fruit will in turn produce more fruit.

Genesis 41:52 says, “’And the second son he named Ephraim, meaning, ‘God has made me fruitful in the land of my affliction.’”

Consider what is holding you back from reaching higher for the high hanging fruit. Then pray for God’s favor.

Today’s Integrity Moment is adapted with permission from the writings of author and consultant, Stephanie Winslow.